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This domain fanatic.lift-and-shift.com had the following on the homepage, "We are pleased to introduce 2 new reward opportunities." We analyzed that the website said " You can now elect to earn any of the popular reward currencies shown below instead of cash rewards." It also stated " To see the Reward Earning Chart. You can also redeem your FANATIC Points for any of these currencies; each FANATIC Point is worth 1 Mile or Point of these currencies. 2017 - Program administered by Falken Tire and Lift and Shift Inc. Any trademarks or logos used throughout this website are the property of their respective owners." The header had FANATIC as the highest ranking search term. It was followed by Gift Card, Loyalty, and Points which isn't as ranked as highly as FANATIC. The next words they used was Loyalty Program. Retention was also included but will not be viewed by search crawlers.